Five energy influencer social media accounts you need to follow
2. TOTAL – AUDIENCE INTERACTION
With operations in more than 130 countries, Total is one of the largest international oil and gas majors. Their industrial expertise in transforming oil and gas, which helps to produce a wide range of everyday items such as cars, packaging, and household appliances, is a theme running through Total’s online content. With a clear commitment to sustainability and harnessing new technologies, Total’s social platforms promote a variety of interactive posts, technology insights, and strategic innovations. The company’s vision is centred around the climate and shaping tomorrow’s energy. They are currently promoting their 2050 Net Zero target using the hashtag #MakeThingsBetter as part of a wider marketing campaign.
Why we love it: Total’s LinkedIn content has a personable feel and engages with the audience, which is something not always seen on major corporate profiles. Like many others, Total has responded to the COVID-19 crisis in many ways including through their CEO Patrick Pouyanné’s article Clarity, Confidence and Solidarity: How to Respond to the Crises We Face. Total also post questions and challenges regularly to keep their fans on their toes. By also using LinkedIn as a platform to attract potential new talent, the audience gains an insight into the team behind the name and the inspiring work they are doing around the globe through video, case studies, and the emphasis of a diverse workforce.
3. APACHE CORPORATION – PROMOTING SUSTAINABILITY
Apache Corporation is an independent energy company that explores for, develops and produces natural gas, crude oil and natural gas liquids. The company is committed to sustainable development and contributing to global progress by delivering the energy people need to recover and thrive, which comes through in their social content. They have produced videos on subjects such as ‘the benefits of natural gas and about One Future beating its methane emissions intensity goal for the second year in a row’, where their environmental and sustainability manager Emily Rodgers spoke with Hart Energy on the subject.
Why we love it:
Apache Corporation is good at interacting around global and regional events and recognition days and jumping on the hashtags whilst adding their own value to the subject. A recent example is #EarthDay where they celebrated by sharing some of their own initiatives to protect the environment. The company’s social accounts also give an insight into non-work-related activities that their employees have been involved in, in support of protecting their environment, for example, they recently helped to plant trees in their hometown of Houston, Texas for the 34th Annual Arbor Day Celebration.
4. SHELL – FOCUS ON THE PEOPLE
With over four million LinkedIn followers, Shell’s social media presence is predominant within the energy market. As with many of the larger operators, Shell have subsidiary social media accounts for regional entities, but the corporate account centralises their global operations by cherry-picking the best mix of news including; latest industry technologies, strategic insights into Shell’s operations, inspiring the next generation of engineers and project updates. By using their people to communicate through a series of speeches, podcasts, and case studies, the energy giant successfully gives an insight into the global workforce that are key to their business.
Why we love it: Recently Shell has been sharing how they have diversified and diverted resources in aid of the COVID-19 crisis. Initiatives include making isopropyl alcohol at the Shell Pernis refinery in the Netherlands and donating 2.5 million litres to the Dutch healthcare sector, as well as donating $3 million to support Mercy Corps in more than 40 countries affected. The company is clearly working hard to ensure the resilience of its business and focusing on safe and reliable operations each day.
5. CONOCOPHILLIPS – COMMUNICATING CORE VALUES
ConocoPhillips is one of the world’s largest independent E&P companies based on production and proved reserves, so unsurprisingly has a social media dominance to reflect this.
ConocoPhillips’ recent posts are a mix of their response to the COVID-19 crisis, fundraising initiatives, staff profile stories, and a focus on supporting STEM (science, technology, engineering, and mathematics.)
Why we love it: Sustainability is a prominent theme running throughout ConocoPhillips’ website and social feeds. We like the way that this theme has been integrated into the variety of content that they share including; reports, videos, and infographics. The people and heritage of ConocoPhillips are also featured regularly on their social feeds.
ACTEON ON BEING INDUSTRY THOUGHT LEADERS
Acteon launched its blog platform in October 2019 and has since been providing energy insights across the industries that we serve; renewables, oil and gas, and nearshore construction. We are building a knowledge hub covering solving challenges that our clients face, whilst drawing on current industry news, developments, and reports.
Andy Norman, Head of Marketing Communications, Acteon said; “The aim of the Acteon thought leadership blog is to build a community environment, which attracts a variety of readers within the industry including representatives from major operating companies and members of the supply chain. Our blog and social media channels bring together a mix of industry news, latest technology insights, service information from across our Group, and an exclusive ‘behind the scenes’ look at what we do here at Acteon. By combining these elements and channelling the knowledge and experience of our technical experts, we believe that we give our audience a variety of relevant content all in one place.”